Broadcast Buyers Guide - PostWorks Upgrades Capabilities With Three 2K Sapphire Systems From da Vinci

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PostWorks Upgrades Capabilities With Three 2K Sapphire Systems From da Vinci

CORAL SPRINGS, Fla. -- Nov. 21, 2005 -- New York-based PostWorks has upgraded two of its existing da Vinci Systems
"Our projects often have very different delivery requirements, and our color enhancement suites have to be able to perform reliably and flexibly as we switch from film to tape or tape to tape," said Rob DeMartin, COO of PostWorks. "Our clients include Oscar®-winning filmmakers and Emmy-winning network and cable television producers. Reliability is essential so that our clients don't feel any 'growing pains' or see any quality difference in the end product. That's why we put our trust in da Vinci."

Founded in 1995, PostWorks is New York's only full-service film and high definition post-production facility. The company sets itself apart by offering scalable production offices, rentals, and an unwavering commitment to quality and customer service. PostWorks is especially well-suited to handling large-scale feature film and television projects -- using traditional or digital intermediate workflows -- for theatrical, broadcast, and home video release. Current PostWorks projects include the television shows "Queer Eye for the Straight Guy," "Book of Daniel," "The Wire," and "Bedford Diaries," plus "The Hoax" and other feature films.

The three 2K Sapphire systems from da Vinci are seamlessly integrated with Thomson Grass Valley post-production suites -- including PostWorks' new Spirit 2K, the first in Manhattan. By purchasing three identical 2K Sapphire systems, PostWorks can exchange configurations, color lists, and toolset functions, ensuring that every project can be handled in any of the three rooms, thus providing both considerable flexibility and consistency to its workflow.

"The 2K Sapphire's Gallery streamlines my workflow by providing instant recollection of in-session stills in either SD or HD format, along with my color-correction parameters," said Ken Rubenfeld, a PostWorks colorist who has worked on da Vinci systems for nearly two decades. "And the addition of true gamma control, the smart ripple function, Defocus Plus, and the Colorist Toolbox2, along with six channels of traditional RGB or supervector/luminance qualification control, makes the 2K Sapphire an extremely powerful tool for me to achieve the looks I want."

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